EYE-D
Envisioning the invisible and decoding data capitalism
My Role
3D Design, prototyping
Team
4 Designers, 1 Engineer
Tools
Figma, Blender,
Adobe Premiere, After Effects
Timeline
3 Weeks = Research & Design * 1 + Prototyping * 2
Overview
What is it?
Eye-D is a speculative design project where an Augmented Reality headset provides an alternative to today’s economy of surveillance capitalism by giving users more control over personal data commodification in 2030.
Over the past decade, Augmented Reality has become an integral part of our daily lives. These headsets, now ubiquitous, serve as digital gateways, letting us view everything they capture. However, most of us are oblivious to the covert operations that use our memories and moments. The tech giants behind these platforms, such as Meta, Apple, and Microsoft, have capitalized on our data, treating it as a valuable asset to build their data-driven empires.
The introduction of devices like smartphones, wearables, and AR headsets heralded the era of surveillance capitalism. These companies earn millions by selling our personal data to advertisers. Despite our data fueling these billion-dollar industries, we, the users, are left out of the profit equation.
This realization compelled us to redefine our problem statement: How might we empower individuals to regain ownership of their personal data, offering an alternative to the current business model driven by surveillance capitalism?
Our speculative solution combats surveillance capitalism by placing users at the helm of their data. The behavioral data gathered through these headsets will be transformed into prediction products, subsequently sold to behavioral futures markets. Importantly, users will be informed and have a say in how their data is utilized now and in the future.
