Yola Wu

Product Designer

Hi there! I'm Yola

Product Designer @Pure Storage. Previously Product Designer @Rubrik @Wish, MDes (HCI) @UC Berkeley, Industrial Design @SJTU

Yola Wu
Yola Wu
Yola Wu
Yola Wu

I enjoy finding the simplest solution that works wonders for complex problems.

I started my design journey in Industrial Design, learning to create both digital and physical interactions. A key lesson I learned was to make complex products feel simple and natural. This means hiding the complexity – all the structures, sensors, algorithms – from users, leaving them with easy and intuitive interactions to meet their goals. Now as a UXer, I still apply this principle, and always bring a unique view to the team. I enjoy simplifying complex information and collaborating across fields to find the minimized solutions that balance business and user goals.

I also prototype creatively with emerging tech to push ideas forward.

I am passionate about crafting stories with different "recipes". I find joy in quick prototyping and continual iterations in fast-paced, ever-evolving environment.

See my passion projects ↓

Passion Projects ✨